It's not entirely "new" but it's pretty new to me (about 2 months) so I'm still excited about it. I want them ALL :) It's like a lipstick cream.
It comes in a tube and doe-foot applicator like lip glosses do, but inside is not gloss, it's a colored cream, so soft and glide so smooth, kind of like whip cream.
When first applied, it will look silky but it dries into a nice matte finish.
One tip I would like to share with you: Before applying, you should moisten your lips with chapstick or something first. I find that without the moisture on your lips, when the cream dries into a matte finish, the lips feel tightened and can look too dry. If you want a glossy finish, you can apply a lip gloss over the lip cream after it dries. I like the matted finish so I don't apply gloss.

